defining the dragon.
The fairy tale would be quite bland if the knight in shining armour didn't have to slay a dragon to win the princess.
You need to define your dragon before you start telling your fairy tale.
And if you don't have any dragons to slay – or anything to say, don't speak. When you do speak, you need to:
Provide real value. Be honest. Think humans before algorithms. Stand strong. Look beautiful
That's it. No matter what the hell else content marketing gurus and AI- and SEO experts try to sell you.
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