story first. is a story design agency founded and run by me, Lasse Juhl Nielsen.

I have 15+ years of writing experience and a master’s degree in literature. A sharp eye for substance and in-depth knowledge of written words.

I do everything from overall strategic work to very specific text work. Brand story and identity, concepts, copy, campaigns. But I always focus on finding the best and most important story – and telling it right. 

story first. is a network agency working with the best creatives out there.

I work in both Danish and English. Based in Aarhus, Denmark, but collaborate with people all over the world.